Napkin Ads
Advertising has found its way into everything. In addition to all the usual places, it's on the back of receipts, it's in the box that Amazon shipped me, and AMD found space for their logo on Lance Armstrong's butt. I thought opportunities for signage were pretty much saturated. What else could exist that no one's thought of? ... Napkins! Every time you ever used a blank napkin to wipe your mouth, blow your nose, or whatever else you do with napkins, some corporation out there missed out on a perfectly good branding opportunity. And every eating establishment that ever provided free napkins, totally missed out on a subsidy. It's a win-win situation for everybody. But what does a Sony Vaio laptop have to do with food? At this restaurant, there were a couple Vaios near the entrance for people to play around with, so it's not totally irrelevant.Labels: ads, finland, food, helsinki
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