Walk Thru Fast Food
A McDonald's in Haifa would have a hard time installing a Drive-Thru. Cars can barely drive thru the narrow streets of the city. Customers on the go aren't driving by, they're walking by. So how do you cater to their needs? The McWalk of course. It's the walking version of a drive thru. Why bother walking inside, when you can place your order from the sidewalk? On one hand, it's genius, if lots of people walk by, let them order that impulse cheeseburger with kosher meat. On the other hand, is it so much more difficult to walk inside? Further investigation is needed. But don't be surprised when a McWalk opens up near you.
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