Two Is Twice One
This is either Australian humor which I don't understand, or this is silliest marketing slogan ever. "The 14 day rail pass. Like a 7 day rail pass but lasts twice as long." Obviously, the 7 day pass has existed a while and now they are introducing the 14 day pass, but why make such an obvious statement. How about "14 day rail passes now available. Costs twice as much as a 7 day pass, but you buy it half as often" If this were to catch on, there'd be no end. "2 liter coke bottles. like a 1 liter coke bottle, but contains twice as much"
Labels: ads, australia, sydney
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