Paid Placement on Exit Signs
What does this sign have to do with online search engines? You can't see it too well without viewing the big version, but this unassuming metro exit sign had several businesses on it like restaurants and hotels which I imagine were paid for. Simple text ads that don't look like ads, relevant, targeted, location based, and conspicuously blending into the real content. Most likely a high conversion rate.
Labels: ads, beijing, china, transport
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